“We ask so much of our wedges,” says Jeremy Stone, Director of Marketing for Vokey Wedges. “They have to be … Continue reading With a focus on squaring the clubface, Titleist launches new SM8 Vokey wedges
The high-end Japanese company that made trans-pacific waves last year after signing Justin Rose has unveiled its latest product line, … Continue reading Honma’s TR20 line offers exceptional craftsmanship for every player
“Artificial intelligence has really revolutionized how we design clubs.” That’s the take of Steven Sourigno, Callaway’s California-based product manager who … Continue reading Callaway doubles down with AI for new MAVRIK driver
With three versions—a standard, Pro and MAX version—Callaway says its MAVRIK irons are engineered in a way unlike anything the … Continue reading Using artificial intelligence to fine-tune its irons, Callaway launches its MAVRIK line
There are few names as synonymous with equipment excellence than that of Scotty Cameron. The man whose creations have often … Continue reading Scotty Cameron pursues perfection with new Special Select putters
We’ve all had the putt—the one you felt was perfect, but slid by the edge of the hole. Opportunity lost, … Continue reading Odyssey highlights visual performance with new Triple Track putters
There are two keys to most recent golf ball launches. The first element is they must feel soft. Soft on … Continue reading Wilson launches new DUO Soft+, DUO Optix balls
“What if we can build the feel into a game improvement iron that’ll keep them coming back?” That’s the question … Continue reading TaylorMade SIM Irons offer new innovations
The best golfers gravitate to forged irons for a variety of reasons—but the key is the feel they offer. While … Continue reading Wilson’s D7 Forged Irons offer tour-level appeal
Shape In Motion—or SIM. That’s the acronym for TaylorMade’s latest series of drivers, fairways and hybrids, which hits stores February … Continue reading TaylorMade Unveils the New Shape of Performance with the Introduction of SIM
