Jordan Spieth has checked it out. So has Adam Scott and Rickie Fowler. Now you can too.

In the past few months, Titleist has opened up the plant where it creates the Pro V1 in New Bedford, Massachusetts to limited public tours for Team Titleist members. Recently, Golf Town went on the Titleist Golf Ball Experience, a tour of the Titleist Ball Plant 3. The tour showcases the level of quality control Titleist puts into its famed ball—from the ingredients that go into creating cores right through to the final painting. Nothing is left to chance.

History

The premise upon which Titleist was created goes back to 1930 when founder Phil Young was playing golf and determined the ball he used wobbled and veered offline on the 18^th hole, causing him to lose his match. Young took the golf ball in question to a nearby hospital and had it x-rayed, which showed the ball’s insides weren’t, well, particularly round. From that moment on, Young set out to raise the standard of golf ball construction over the next nearly 90 years.

Ball Plant 3

Led by Dan Gendreau, Senior Director of Golf Ball Manufacturing (and a Titleist employee for more than three decades), our tour was a soup-to-nuts look at how a Pro V1 is created. What strikes you immediately is how impeccable the facility is—as well as the level of security around the plant. Many of the employees who work there have lengthy family connections to Titleist, with some having worked at the plant for more than forty years. Our tour started with the materials that are mixed together to create the core and layers of the Pro V1 and Pro V1x.

“There’s nothing left to chance,” says Gendreau. “Everything has been carefully considered throughout the plant to create efficiencies.”

That’s clear when you are shown devices that operate under enormous pressure and machinery that can make precise cuts to a fraction of a human hair.

Watch This Video To See the Entire Production Process That Goes into Making a Pro V1 Golf Ball

One thing Gendreau makes clear is Titleist’s commitment to its processes and the quality of its golf balls. That means machining all of its own moulds, and not outsourcing the construction of its golf balls.

“We couldn’t manage every part of the process if someone else was doing even part of it,” he says.

The result: Titleist pumps out 300,000 Pro V1s every day, and around a million golf balls in a 24-hour period when the other plants are included. As the ball progresses from raw product to cores to having a cover put on it and finally, as it is painted, the tour demonstrates the level of commitment to quality control. Each Pro V1 ball must pass 90 quality control checks (120 for the Pro V1x) before it ever shows up on a golf course.

“It is important to us that every golf ball that leaves here is the same as the previous one,” Gendreau says.

One thing is clear—if you ever get the chance to tour a golf ball facility like the Titleist Plant, you’ll come away with a greater appreciation for the skill and commitment that goes into making each ball. And maybe—just maybe—you’ll spend a few extra moments looking for the next one you hit into the trees.