For nearing two decades, the Pro V1 has held the top spot as the tour ball of choice for most Tour pros. There’s likely no other product in the business with such incredible longevity, but that doesn’t mean Titleist is resting on its laurels. Instead, it is pushing forward with a new Pro V1 and Pro V1x.
More distance—without giving up anything you’ve loved from previous Pro V1 models, is what you can expect with the new generation Pro V1. Oh, and it comes in yellow now—a first for the Pro V1, which has always stuck with traditional white when it comes to colour.
“Through the prototyping process, our chemists and engineers discovered a way to cast an even thinner urethane cover, and therefore increase the percentage of speed-enhancing materials in the overall construction,” says Michael Mahoney, Titleist’s vice-president of golf ball marketing. That’s the key with the latest version of the Pro V1—a 17% thinner cast urethane elastomer cover that translates to more speed.
Key Technologies
New Urethane Elastomer Cover
Titleist says its engineers developed a new cover for the ball that is thinner, which translates to more ball speed. Don’t worry—Titleist’s “drop-and-stop” control around the greens and soft feel remains.
Faster casing
A revamped ionomeric casing layer decreases spin with longer clubs, translating to more distance. This layer is 14 percent thicker on Pro V1 and 11 percent on Pro V1x.
New cores
Titleist says its new 2.0 ZG Process Cores offer more distance. The company says the two balls have a dual core that is stiffer, but still maintains its soft core. That’s what allows the ball to feel soft around the greens, but travel a long way when struck with a driver.
Yellow
No, not a Coldplay song—at least not in this instance. Instead, Titleist, one of the business’ most traditional companies, is introducing a high optic yellow colour for its latest Pro V1. The company says the yellow ball, which hits stores in March, could even show up on tour.
Who’s it for?
Titleist says the latest versions of Pro V1 will have similarities to past generations.
Pro V1: With a lower flight than Pro V1x, and a soft feel, this is for the player who doesn’t need as much spin on shots into the greens, and wants the best feel on shorter shots.
Pro V1x: With a higher flight and more spin on iron strikes, the Pro V1x is designed for the player who wants to launch it higher with a driver and doesn’t mind a slightly firmer feel on chips and putts.
The new Pro V1 and Pro V1x is available now, with the yellow versions hitting stores March 15.