The Approach: “We’ve been looking at the industry, and what we’re seeing is clothing that’s transferrable from golf and away from the course.”
That’s the take of Lesley Hawkins, General Manager of adidas Golf Canada. The clothing company’s latest line—adicross, an apparel line of hoodies, Oxfords, t-shirts, shorts, joggers and other items will work (largely) on the course, and also in a more casual setting.
“We’re seeing dress codes change at courses and there’s a great opportunity to do something different and unique,” Hawkins says.
You won’t find tour pros wearing adicross at PGA Tour events, but several have embraced the line, including Dustin Johnson (who could be seen at TaylorMade’s Kingdom facility hitting balls just before Christmas in adicross clothing), as well as Spanish star Jon Rahm.
Each piece in the adicross line is designed to allow golfers to transition from the first tee to their life away from the course.
Product Highlights
Anorak Jacket
Perfect for wet conditions, this jacket features a storm hood and snap closures on the sleeves to keep you dry and comfortable on the course.
Primeknit Jacket
A proprietary material from adidas, Primeknit is soft and stretchy while providing a balanced weight. A perfect layering piece for when the temperature drops.
Bonded Hoodie
A hooded sweatshirt to help you find the sweet spot at the range. Available in black and dark green.
No-show tech
As found in the long sleeve Henley, and adicross’ t-shirt, this is perfect for the range rat who wants to sneak away to pound some balls over lunch, but doesn’t want to show up as a sweaty mess. Sweat-wicking, double-knit material eliminates sweat, keeping you feeling and looking cool.
Nylon-spandex blend
Found in the five-pocket pants and shorts, this material adds stretch and comfort, as well as making the apparel more durable.
adicross Bounce
The line features the adicross Bounce, with an an ergonomic fit, offset wrapped saddle with multiple eyelet rows for customizable lacing, and a spikeless outsole that works on the course and away from the fairways. Coming in March.
Who is it for?
You could wear much of the adicross line to the range, but then won’t feel overdressed hanging at the cottage or by the pool. This is a clothing line for those who like their apparel a little edgy, super comfortable, and urban-inspired.