Just over a year ago, the LPGA launched its newest marketing and brand campaign entitled ‘Drive On’ and Golf Town athlete Brooke Henderson was one of the key figures in the video.

This is for every girl who’s been told to give up. #DriveOn pic.twitter.com/gn67LogUBx

— Brooke Henderson (@BrookeHenderson) March 20, 2019

“This is for every girl whose been laughed at, or told she doesn’t belong,” Brooke says at the start of the 45-second video that has since amassed hundreds of thousands of views online.

Brooke says she was excited to be part of such a powerful campaign. The message was impactful – images and voice-over that said this generation of LPGA Tour stars were “crushing it” so then the next generation can crush it, too.

“I was excited to be part of something that was going to be special,” says Brooke, about a year after the campaign launched. “I feel like they did a great job of getting the message out. It was cool for me to be one of the highlighted people in that message.”

March 8 is International Women’s Day, a day we reflect on how impactful the game can be for women and young girls. Brooke and fellow Golf Town athlete Lisa ‘Longball’ Vlooswyk are thrilled to have the opportunity to continue to promote golf both to women and for women in Canada.Lisa’s clinics at Golf Town stores have become must-attend events. She says she’s been truly overwhelmed at the range and number of women who have coming to her in-store clinics over the last few years.

“I am thrilled to see young women who have never picked up a club, women who have been asked to play a corporate or charity golf tournament, moms who are now empty-nesters and women of all ages who are passionate about the game come to my clinic. The ladies who come are keen to learn about golf whether they are brand new or a single digit handicap,” says Lisa. “My favourite part about the clinic is how we laugh and learn and that it feels like a night out with your girlfriends!”

I had such fun on Friday night at the #Markham #Ontario @GolfTown Store! I taught a clinic for guests to help them add distance to their game and drop their scores! Many girls came with friends and thrilled several couples came! #GrowTheGame ❤⛳ pic.twitter.com/ErDHdd2QOo

— Lisa Longball (@LisaLongball) September 22, 2019

Lisa says the way junior clinics have changed since she first picked up a club has been an important stepping stone to getting more young girls to start playing – but the biggest impact on female youngsters starting to play golf has been the success of her fellow Golf Town ambassador.

“I think Brooke Henderson has done for junior girls in Canada what Tiger Woods did for juniors in golf before,” she says. “She has made it cool.”

Lisa says watching the ‘Brooke Brigade’ follow Brooke at the CP Women’s Open in 2019 was special. Brooke was extremely kind and welcoming. She would chat and take pictures. Lisa – who will go down in history as one of the trailblazers in World Long Drive – says it was easy to see how inspired the fans were.

Over the moon to meet @BrookeHenderson again at the @cpwomensopen!Greatest #Canadian professional golfer of ALL time with 9 @LPGA Tour wins! She's a genuine,kind&humble young lady! She is defending her Canadian title this week! So honored 2B a @GolfTown Brand Ambassador with her! pic.twitter.com/PQOahiBCMz

— Lisa Longball (@LisaLongball) August 20, 2019

“I think young girls across Canada watch Brooke on TV, watch her break records and win tournaments, and it makes them see and believe they too could play on the LPGA Tour or represent Canada at the Olympic games,” she says.

For women who may be wondering why they should pick up golf, Lisa says the game is an incredible, lifelong active-living skill. You can do it with friends, family, colleagues, or loved ones. Don’t worry about score, she says, just get out there and laugh, swing, and have fun.

“The most rewarding part is when ladies reach out to me weeks or months later, after my clinics, and share with me how my tips have helped them hit the ball longer or straighter or helped them feel more confident and comfortable getting out on the course,” she says.

Brooke, meanwhile, is on her own accelerated path to stardom.

After winning her ninth LPGA Tour title in 2019, she became the winningest Canadian in golf history on the LPGA or PGA Tour. Now she’s focusing on what’s next – but that includes being a shining star for women in Canada who are looking to pick up golf, no matter their age.

“It’s really cool for me and it’s so exciting for me to see young girls and women are coming out to watch events and are excited to meet me. Just to be there. I’m proud of the fact that I think I’ve helped grow the game in Canada and a bit around the world just by playing on the LPGA Tour and compete on the highest level,” says Brooke. “Golf’s such a great game that if I can inspire or motivate people to pick it up, that’s awesome!”