Golf Town and Brooke Henderson Extend their Multi-Year Partnership, Pledging to Grow the Game for All

Five years ago we began our journey with Brooke Henderson with the mission to make golf more inclusive.  Today, we are excited to announce that we are extending our successful long-standing partnership with another three-year agreement, allowing us to further build on our collective goal to grow the game and bring increased attention to the significant contributions female players make to golf.  In the spirit of great duos, Brittany Henderson, Brooke’s sister and caddie, has also signed on to become a brand ambassador.

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“When I started this journey with Golf Town, I could not have imagined the things we would accomplish together,” says Brooke Henderson. “I’ve seen first-hand how Golf Town’s involvement goes far beyond helping Canadians find the right equipment. Their passion for bringing the sport to more juniors and women has allowed me to connect with golfers young and old, across the country. I’m especially proud and honoured by the continued support of the Brooke Brigade community, which is made possible in large part by my partnership with Golf Town,” says Henderson.

Investing in the momentum of the Brook Brigade. Launched in 2017, together with Brooke and her family, the Brooke Brigade brings junior players together to support Brooke and grow the game of golf. Through dedicated viewing sections at tournaments and appearances at Golf Town locations, the Brooke Brigade aims to provide unparalleled access to, and inspire juniors to find joy in the game of golf.  Together, Brooke and Golf Town plan to expand programming with the goal of creating more opportunities to diversify and grow the game that has given Brooke domestic and international success.

A shared commitment to excellence. Since turning professional Brooke has flourished to become Canada’s winningest professional golfer, with her most recent victory last month at the Amundi Evian Championship, a LPGA major event. Brooke will return to the action this week at the CP Women’s Open in Ottawa, where she grew up. Brooke won the tournament in 2018 and is looking to capture victory on home soil again this year with the Brooke Brigade’s support.  Over the last three years and the initial partnership, we have reached thousands of avid golf juniors in order to grow their passion for the game.

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Brooke, Brittany, and all of Team Henderson represent all the best of what golf can be. On and off the course, through their performance, commitment to inspiring golfers of all ages, and passion for growing the game, Team Henderson is a Canadian family golf story that we are so proud to be a small part of. We look forward to continuing our partnership together and seeing the Brooke Brigade cheer on Team Henderson this week from across Canada.

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3 thoughts on “Golf Town and Brooke Henderson Extend their Multi-Year Partnership, Pledging to Grow the Game for All”

  1. Brooke is not just a cutie, she is a tremendously talented golfer. Her heart is much larger than her petite frame, and she hits it a mile. I marshall the Dana Open in Toledo, ( well, Sylvania which is a suburb) and can’t wait to see Brooke and sister Britney tear it up there!