As the golf world gears up for the excitement of the 2024 Masters Tournament, we at Golf Town are thrilled to announce the extension of our partnership with Canadian golf icon Mike Weir, making us Weir’s Official Custom Fitter and Equipment Supplier. This announcement marks a significant milestone in our journey since the initial partnership with Weir was unveiled back in 2021.

“For me, this partnership represents a mutual commitment to creating the best golf experience for all Canadians. Three years ago, we launched our partnership out of a love for the game of golf, and as Golf Town’s ability to provide a unique, tailored experience with their custom fitting capabilities has grown, so too have the possibilities of our partnership,” explains Weir.

As Weir takes on the challenge of the 2024 Masters Tournament, he will be playing a custom-fit set of clubs from Golf Town, reflecting our dedication to excellence, catering to the specific needs of a Masters Champion.

This partnership underscores our leadership in custom club fitting, which includes over 230 Master Club Fitters nationwide, offering custom club fitting services for golfers of all levels.

“We’re thrilled to be taking our partnership with Mike to the next level, leveraging our custom fitting capabilities and Master Fitters expertise,” said Frederic LeCoq, Chief Marketing & Digital Officer at Golf Town.  “This unique collaboration allows us to demonstrate our position in Canada as the ultimate leader in custom fitting for all golfers, while supporting Mike in his Master participation & 2024 tour preparation.”

As we assume our role as the Official Custom Fitter and Equipment Supplier for Mike Weir, our innovative agreement ensures that Weir will have unrestricted access to the finest product assortment and brands in golf. This mirrors the unparalleled benefits that Canadian golf enthusiasts enjoy when shopping in our stores. With the widest selection of golf products and apparel, knowledgeable staff that are deeply passionate about the game, and premium custom fitting services, we pride ourselves on being Canada’s top golf destination.

Our extended partnership with Mike Weir signifies a continued commitment to excellence, innovation, and the promotion of this great sport across Canada, reinforcing our status as the ultimate destination for all things golf.