As LPGA tournament play returns to Canada for the highly anticipated CPKC Women’s Open, we at Golf Town are thrilled to announce the introduction of our state-of-the-art Players Tour Truck. This groundbreaking initiative will debut at the event, providing female golfers the opportunity to play at their highest level with on-site access to professional fitting and club services. These elevated services have long been offered to their male counterparts at tour events, but rarely been available at women’s events for the players and their teams.
The Players Tour Truck will be available for all players throughout the duration of the CPKC Women’s Open, running from July 23-28 at Earl Grey Golf Club in Calgary, Alberta. This initiative reflects our dedication to enhancing the performance and overall experience of female golfers, embodying our commitment to achieving greater equality in golf. The Player Tour Truck activation is a highlight of a renewed multi-year partnership agreement with Golf Canada and the CPKC Women’s Open.
“We are excited to welcome the new Players Tour Truck experience to this year’s event and applaud Golf Town’s impactful commitment to deliver a premium player equipment and servicing experience that will be easily accessible for the field of athletes competing for Canada’s National Women’s Open Championship.” said Laurence Applebaum, Chief Executive Officer, Golf Canada. “We are also excited that our extended partnership continues to provide more viewing options for junior enthusiasts with the Brooke Brigade areas and Autograph Alley which will continue to bring the world’s best LPGA Tour stars closer to young golf fans at the CPKC Women’s Open.”
What is the Tour Truck?
The Golf Town Players Tour Truck will be equipped with the latest golf club technology and staffed by our very own Certified Master Club Fitters and technicians, offering some of the best expertise available in Canada. Stationed near the practice area at the CPKC Women’s Open, the truck will offer a range of services including lie and loft adjustments, regripping, Foresight launch monitor rentals, shaft installations, repairs, and more. By consolidating these services on-site at the women’s tour event, we are ensuring that female athletes have equal opportunities to optimize their equipment and elevate their game, something Golf Town Ambassador Brooke Henderson is excited to see.
“Golf Town is leading the charge in promoting equality and growth in women’s golf across Canada, and I couldn’t be more excited for myself and my fellow players to have access to the Players Tour Truck at this year’s CPKC Women’s Open,” said Brooke Henderson.
Since 2017, we have remained a proud partner of the CPKC Women’s Open through our Brooke Brigade initiative, which unites junior golfers across the country around a shared passion for the sport and to support Golf Town Ambassador Brooke Henderson. Through the Player’s Tour Truck, we are ushering in a new age of inclusion and opportunity for women and girls by setting a new standard for the game of golf in Canada.