Titleist Speed Project is now six years old, and it continues to reap benefits for the equipment maker. Its latest driver is faster than ever and was used by Cameron Smith to win the British Open in July.
A “complete” driver.
That’s what Titleist is calling the TSR line of drivers and fairway woods, clubs where speed and forgiveness meet with the defined aesthetic that Titleist is well known for. An extension of the previous TSi line, the TSR drivers and fairway woods are an evolution, where every element has been considered to make them faster and more forgiving. In the end the three models—TSR2, TSR3, and TSR4, with lightweight TSR1 coming next year—offer distinctions that separate each version, making this a driver that will appeal golfers who may not have been considered Titleist players in the past. “This is a driver that has a wider appeal than anything we’ve developed previous,” says Ryan Andrews, Canadian marketing manager for Titleist. “We’re seeing faster speed through enhanced dynamics and reduced drag through the design and refined CG. The folks who loved TSi are going to really love this.”
The tagline for the driver line is, “Find your faster,” and in the case of the gains witnessed during fittings, TSR lives up to its marketing slogan. The results are already in—the driver had four PGA Tour wins in its first eight weeks out on tour, including Will Zalatoris’ FedEx St. Jude Championship.
One way to increase the speed of a swing is to make the clubhead more aerodynamic or essentially move through the air more freely. Reducing drag is one of the key distinctions in the TSR line, with the drivers have a “boat tail” shape that moves drag away from the face.
Variable Face Thickness
There are two new VFT constructions found in the TSR drivers, with TSR2 and TSR4 featuring a multi-plateau VFT face that is built layer-by-layer to create consistency across the face, while the TSR3 uses a Speed Ring face with engineers focused on defining the driver’s sweet spot.
Titleist is well known for utilizing its tour staff in the design process, and that’s the case with the TSR. The look, feel and sound were all carefully considered by some of the best golfers in the world, and their feedback became part of the design.
Designed for maximum performance regardless of where the ball interacts with the face, the TSR2 has a head with a new look created to improve the face angle at address. You’ll find forgiveness across the face in this model with the multi-plateau VFT technology, while the center or gravity is lower and more forward, to lessen spin.
Who is it for?
If you’re not the most consistent with your strike, the TSR2 is a great option that presents stability and speed. This driver launches high, with lower spin.
This is a player’s driver with a great mix of speed, distance and playability, and readily fine-tuned for the lower-handicap golfer through the fitting process with the reconsidered SureFit Adjustable CG Track System. The Speed Ring VFT face focused the CT/COR on one key spot on the face, resulting in a mid-to-high launch and low spin.
Who is it for
Ideal for golfers who have consistency in their swings, the TSR3 is designed to provide these players with added distance through use of the Speed Ring technology.
Spin is a distance killer for many golfers, and that’s exactly what the TSR4 addresses. Every element of the driver is aimed at limiting spin, from the multi-plateau VFT face, which means the entire surface is designed to assist with speed and distance. There are two adjustable elements to the driver—the forward setting that kills spin, and a second setting at the back that makes the driver a lower-spinning version of the TS3.
Who is it for
Many golfers struggle with excess spin, resulting in loss of distance. Titleist bills TSR4 as “the ultimate low-spin driver,” with added adjustability. For golfers looking for lower launch and low spin, the TSR4 will result in significant distance gains.
TSR Fairway Wood
Increasingly, the best players on tour expect a lot of their fairway woods. Why? Because these are the clubs they can work most effectively, and for longer hitters, a 3-wood that instills confidence is a key to success. That’s one of the key reasons Titleist has put significant design resources into its TSR line of fairway woods, creating a tee-biased version of the 3-wood, and considering every element, from look, to feel and sound.
Optimized center of gravity
The key goal in the design was to lower the CG to create a higher-launching 3-wood. The objective was to get the weight low so the ball would fly high. Lowering the CG in each model through Open Hosel Construction also resulted in improved speed, launch angle, as well as spin and feel.
Open Hosel Construction
By removing weight found in the heel of the clubhead, engineers moved the weight to improve overall performance. In the TSR3, that means lower and deeper CG, resulting in more forgiveness and better launch conditions.
As is the case with all Titleist products, its team of tour pros was integral into developing the TSR fairway woods, especially when it comes to preferences in feel, look and sound.
The new TSR fairway metals exemplify the newest advancements in metalwood technologyand offer options for all golfers looking to gain an advantage offthe tee and off the deck,” said Stephanie Luttrell, Director, Metalwood Development, Titleist.“Combined with its tour-inspired shaping and powerful sound and feel, the optimized performance of TSR fairways setsa new standard for the Titleist Speed Project.”Available in golf shops on September 23, with nationwide fittings beginning today, the Titleist TSR2, TSR2+ and TSR3 fairwaysare engineered to give every player an advantage with their metal wood setup.“Ournumber one goal was to optimize theCG (Center of Gravity), and it isnow as low as ithasever been on a Titleist fairway metal,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “The lower the CG, the higher the launch. We want to get the weight down, so the golfer can get the ball up. By lowering the CGin eachmodelthrough our Open Hosel Construction, we also improved the overall performance, including speed, launchangle, spin, flight, feel and forgiveness. Golfers want to see the golf ball get up in the air with their fairway metal, and with the new TSR we achieved that goal.”TECHNOLOGY OVERVIEWOpen Hosel Construction: One of the key new features of TSR2, TSR2+ and TSR3 fairways is the Open Hosel Construction. Titleist engineers were able to remove excess weight found high and towards the heel of the clubhead, which allowed them to reposition weight and make improvements to essential areas of performance. In the TSR3 fairways, engineers utilized theOpen Hosel Construction to shift the CG deeper and lower while simultaneously moving it closer to the center of the face. This change creates even more forgiveness and higher launch.Low, Face-Centered CG:Dramatic shifts in CG are constant throughout all three fairway offerings. The TSR2 features Titleist’s lowest ever CG for an all-steel construction, while the TSR2+ boasts the deepest CG of any Titleist fairway metal. TSR3 has an even deeper and lower CG than its predecessor. The CG location is engineered for the specific needs of each fairway model, but all resultin maximum levels of forgiveness, high launch, and speed.
Another commonality between TSR2, TSR2+, and TSR3 is the player-tuned performance. Implementing key feedback fromtour professionals, every detail contained in the look, feel, and sound of TSR fairwayshas been scrutinized to deliver a metal wood that instills confidence in every playe
Flies high and far—and is forgiving. That’s the makeup of the TSR2, which features the lowest CG ever in a Titleist fairway wood with all-steel constructon. The result is speed and great launch conditions without excessive spin.
Is it for me?
For those golfers seeking a fairway wood that works off the deck and the tee, the TSR2 is a high-launch, mid-spin option.
Increasingly, tour pros only hit 3-wood from the tee. With that in mind, Titleist created a 3-wood that’s designed to be long and straight off the tee, while remaining playable off the deck. With a fixed CG position, the TSR2+ offers adjustable swing weight.
Is it for me?
With mid to high launch conditions and mid-spin, the TSR2+ is ideal for golfers who use their 3-wood mainly from the tee.
With 5-position adjustability through the CG Track System, this is the ideal fairway wood if you really want to dial in performance. Using the Open Hosel Construction found in the TSR2, the TSR3’s CG is low and deep, creating easy launch conditions and encouraging square contact at the strike.
Is it for me?
With mid-to-high launch and low spin, this is the TSR version for the golfer really looking to fine tune their fairway wood.