There’s a definite twist to TaylorMade’s new drivers.

The company’s newly announced M3 and M4 drivers will come with an innovation the company is calling “Twist Face,” and TaylorMade argues it is a breakthrough after more than a century of club makers using the traditional “bulge and roll” concept on clubfaces.

Driver faces aren’t flat—there’s curvature from top to bottom (“roll”), and from heel to toe (“bulge”). That’s how drivers have been made since the days of Old Tom Morris, and the result is that shots struck on the toe would typically spin less and draw, and shots hit on the heel would have more spin and move to the right.

TaylorMade intends to change that with the M3 and M4.

The Twist Face technology is exactly as it sounds—the company has twisted the face of the new drivers to deal with strikes that don’t find the centre. In the instance of Twist Face, it adds loft and spin to shots struck on the toe (which would normally lack spin and draw), making them fly farther and straighter, and takes loft and cut off shots hit on the heel (which usually have too much spin and cut). The goal is to counteract the most common misses from all golfers—pros and amateurs alike—and limit the amount of movement to the left and right.

M3 Driver

Armed with Twist Face, the M3 is the sequel to TaylorMade’s highly successful M1 driver. The M3 driver features a new matte silver front section and a raised, aerodynamic five-layer carbon composite crown.

Exclusive to the M3 in both 440cc and 460cc models in a new Y-Track adjustability system that allows the CG adjustment of the head. The Y-Track allows for two 11 gram weights to be moved for both heel and toe control, as well as center of gravity. It offers golfers more than 1,000 CG configurations, more than twice as many as the M1. With the weight in the back position, the MOI (or essentially the club’s forgiveness) is 10% higher than M1.

Hammerhead Slot
The first engineered slot in a TaylorMade adjustable driver, the Hammerhead Slot was created to work in combination with Twist Face to deliver maximum ball speed across the widest possible area of the face. Essentially that means M3 offers a larger sweet spot to help deliver longer drives.

M4 Driver

Complementing the M3 driver and its unrivaled personalization is the M4 driver, which differentiates its design by putting an emphasis on unparalleled forgiveness with straight distance. The M4 driver not only utilizes the new Twist Face and Hammerhead technologies, it also incorporates Geocoustic™ engineering.

Geocoustic Technology
TaylorMade strips back some of the adjustability, but uses Geocoustic technology to create a more forgiving and great sounding driver.

The driver’s Geocoustic sole shape allows for a low CG and larger head size, but with a more curved sole which has inherently higher frequencies, and better sound.

Hammerhead Slot
Similar to the M3, the Hammerhead slot creates a lighter, more flexible face and larger sweet spot. In the case of M4, Hammerhead, combined with Twist Face, allowed for 8 grams of discretionary weight that was used to increase the stability of the driver.

M3 & M4 drivers are available now at all Golf Town locations and golftown.com.