Lift off—Wilson hits market with new Launch Pad clubs

Most golfers need some help—something Wilson Golf recognizes. And while Gary Woodland won the U.S. Open playing Wilson clubs, the average weekend warrior isn’t going to break 100 at Pebble Beach, let alone rival the way the big-hitter took the course apart. Wilson recognizes that, which is why the company has created the Launch Pad family of clubs. Got the chunks with your scoring club? Wilson says Launch Pad will make that go away. Slicing your woods? The offset on the Launch Pad driver should improve that as well. Wilson is trying to put “super” back into game improvement clubs.

Here’s what you need to know about the Launch Pad family, which hits Golf Town January 13, 2020.

Driver and Fairway Woods

Anti-Slice

Tired of slicing one off the tee and finding the trees—or worse—the water off the right side after hitting another banana ball? The Wilson Launch Pad driver puts 13 grams of discretionary weight in the heel to make it easier to close the clubface.

Lighter

With a clubhead weighing only 272 grams, this is a featherweight driver that makes it easier for most average golfers to gain clubhead speed and hit it farther. In addition, the lighter head launches the ball higher.

Offset

The driver and fairway have moderate hosel offset to help golfers lose their slice.

Irons

Launch Pad Sole

This is the tech that Wilson says will eliminate the big fat beaver pelt of grass that’s the result of hitting it heavy. With “game improvement” sole width and progressive soles throughout, Wilson says the technology means even high-handicappers can have long irons in their bag. A smooth bounce angle also helps keep the leading edge from digging. Overall, Wilson says the irons eliminate three-quarters of fat shots.

Lightweight

As is the case with many game improvement irons, Wilson made the Launch Pad irons lighter, helping the average player swing faster and gain more distance.

FY Club

A club meant to replace long hybrids and 7-woods, Wilson says this club, with a 41-inch shaft and 19.5 degrees in loft, is super easy for those with handicaps over 10 to hit. Similar to the fairway woods, the FY Club has a hot face insert made of Carpenter Custom 455 Stainless Steel.

Who are they for?

Do you slice the ball? Struggle with distance off the tee? Need as much tech as you can to get the most enjoyment out of golf? If that’s the case these are game improvement clubs—including the new FY Club—might be just the ticket to help you break 90 in the coming year.

Wilson Launch Pad woods and irons are available January 13, 2020 at Golf Town stores and golftown.com.

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