A game improvement iron with a twist, PING’S G700 iron uses a hollow body design and thin steel face to create a high-flying iron that’s extremely long while looking sharp.

PING’S interest in creating the G700 irons came out of its success with its crossover irons, which were introduced in 2016 to provide the precision of an iron with the forgiveness of a hybrid. “It is very much the same construction technique, just smaller and thinner,” says Paul Woods, PING’s Vice-President of Engineering.

PING has long been aware that a hollow body construction would yield impressive distance, but making certain that control could be factored in was a key consideration as well.

“We’ve known for a long time that if we go to a hollow body construction we’d get more flex in the face and more distance,” says Woods. “You can go thin enough to get enough flex because when you go to an iron you’re trying to do this in a small package. The key thing for us is keeping it under control. You don’t want it to be flying everywhere and you don’t want a hot spot on the face. You want the whole club to flex, not just one spot.”

Key Technologies

Hollow body

Using 17-4 stainless steel allowed PING to create a head design that positions weight away from the face, creating a frame that allows the face to flex like a metalwood. That factor, coupled with high coefficient of restitution (essentially how hot the face is) allows the G700 to generate impressive ball speeds and high launch conditions.

Maraging Steel Face

Using one of the strongest steel alloys in the world—C300—offered PING the option to increase the face flex, generating more ball speed and distance. It also allowed the company to create perimeter weighting that ensured forgiveness on off-centre hits.

Clean Look

This isn’t your father’s game improvement iron. With a sole width and offset similar to PING’s hugely successful G400 irons, and hydropearl plating and a polished accent, this is a club that inspires confidence when you’re standing at address.

Forgiving sole

The sole construction on the G700 is designed for better turf interaction, which increases forgiveness.

Who is it for?

G700 is aimed at players who might have lost a bit of distance over the years, but still value a traditional aesthetic in their irons. In other words, it is for the weekend warrior who can’t bring himself to play a game improvement iron, even though they are 10 yards shorter than they were a decade ago.

“What we’re seeing is guys saying it is winding the clock back 20 years,” says Woods. “It looks similar to something they might have played when they were younger and it is allowing them to hit the same club they might have hit 20 years ago, which is pretty cool. I think it’ll appeal to the player who was pretty good player and is looking to get some distance back.”

Get Custom Fit

G700 irons are available now in-store. Contact your store to book your fitting with a Golf Town Master Club Fitter to make sure you’re getting the most out of your new irons!