If you show up at the course in coming months armed only with a traditional white golf ball, you may find yourself outnumbered by playing partners using balls in colours ranging from pink to bright orange. Yes, this is the year the coloured golf ball goes mainstream, with new offerings from Titleist, TaylorMade, as well as even more presence from Callaway’s hit Truvis, which has seen its share of attention lately given some of the unique logos that are popping up on the ball.

Some say brightly coloured balls are easier to see, either off the tee or in the rough, and they’ve been around tour golf for around four decades. Of course, the interest in moving away from traditional white golf balls seems to come and go, but in 2018 there’s clearly a move to adding colour to the game.

TaylorMade Project (s)

TaylorMade’s new Project (s) ball comes in two matte finished colours, which the company says creates a look almost like the flight tracer shots golf fans are so used to seeing on television.

Titleist Velocity

In January, Titleist announced a new longer Velocity ball, with low spin and high flight elements designed into the new product. A new high-speed core lowers spin, while a NaZ+ cover provides higher ball speed. Velocity comes with four colour options—standard white, and now VISI-white (with an orange side stamp), orange and pink. Why? Because of demand, says Michael Fish, Titleist’s golf ball product manager.

“We’ve seen an increasing preference among golfers in general to play products that they truly identify with and color is a big part of that,” he said.

Callaway Truvis

At the recent Waste Management Open in Phoenix, PGA Tour star Wesley Bryan pulled out an unusual version of Callaway’s Truvis ball—this one with a Taco Bell logo emblazoned on the unique heptagon shape. Bryan is a Taco Bell ambassador,  so that’s not a huge surprise, but using the Taco Bell logo on Callaway’s Chrome Soft shows the inroads colour is making in golf. Callaway has been witness to surging demand for the Truvis ball (especially those logoed for the corporate crowd) and has made significant improvements to its ball facility in Chicopee, Mass. Callaway’s latest Chrome Soft ball, including the addition of a Chrome Soft X ball, come in a variety of colours. Sure they look like soccer balls, but that’s the point, isn’t it?

Callaway also recently introduced its new Superhot Golf Ball – a matte finish ball for super long distance that’s perfect for golfers who want to hit the ball a lot farther. It’s designed for low drag and optimal lift for a strong flight that keeps the ball in the air longer for more distance. It’s available in orange, red and yellow starting February 16.

Mellow Yellow

Yellow balls are still king—and are developed by a wide list of manufacturers, including Srixon, Bridgestone and Wilson. Srixon offers a tour-level ball, the Z Star 5, in yellow, and players on mini-tours can often be found using it.