Tail Activewear’s focus on delivering the best apparel for your active lifestyle is one of the main reasons why it’s among the most popular women’s brands available at Golf Town. They are best known for their fashionable styles, dependable sizing and technical fabrics. Whether you’re looking for tops, bottoms, or dresses, Tail’s pieces are expertly designed to flatter many body types so you feel confident knowing you look your best.
History
It began when Cheryl Singer realized women’s tennis fashion was neither comfortable, nor stylish. In the 1970s, the sports apparel industry remained heavily skewed toward providing men with clothing that suited their specific needs, while producing women’s apparel was often seen, and performed, as an afterthought. Singer not only understood this to be wrong, but recognized that it made for bad business sense––after all, feeling comfortable and looking great are universally desired qualities. To rectify the industry’s oversight, Singer decided to take matters into her own hands, quite literally. In 1975, Singer founded Tail Activewear with the intention of providing women with athletic apparel that was stylish, fashionable, and expressed their femininity. Forty-six years later her vision has grown to include producing golf and fitness apparel as the company continues to be at the forefront of women’s athletic fashion.
Fashionable Insights
Utilizing the latest technical fabrics that appeal to those who seek a comfortable fit, while also wearing something that feels bold and slimming, Tail is constantly drafting head-turning designs. Unlike many companies, Tail’s prints––for which they are renowned for––are entirely new, created by a team of graphic designers who seek to make a statement with each new pattern. Tail’s extensive catalogue of skirts, capris, jackets and tops are inspired to provide women with apparel that is both practical and progressive, blurring the line between high fashion and performance.
Prominent Practicality
This is as much about fashion as it is about practicality. Tail’s apparel implements UV protection into many of their products, utilizes wrinkle-resistance fabric and offers a wide selection of sizes so every woman can have great on-course fashion.
And although the company is dedicated to athletic gear, many of their items seamlessly translate from the course to the office or social gathering. Understated solids and versatile tops make Tail a brand that can be worn confidently no matter the occasion, so you never have to restrict where and when you can confidently express yourself.