J. Lindeberg and Ecco hook up for a new shoe

When two of the most iconic and fashion-forward brands in the world (not just in golf!) get together, you know something special is cooking.

That’s why it’s so exciting to see the latest collab from J. Lindeberg and Ecco hit Golf Town, and fairways, soon.

The European fashion houses have hooked up for four golf-shoe efforts. The first drop sold out almost instantly on their websites, but Golf Town is thrilled to offer the second shoe from Ecco and J. Lindeberg, the limited-edition Ecco Golf Tray.

The two companies share roots in Scandinavia (Ecco was founded in Denmark while JL was in Sweden) and that Scandinavian street-style is remixed with JL’s modern aesthetic.

The shoe’s key design feature is the metal buckle at the front. The shoe – which is available at Golf Town for both men and women – offers a totally original vibe to a spikeless shoe.

The shoe is crafted using Ecco’s DriTan Technology (an environmentally-friendly process that reduces the amount of water used in the leather’s tanning process) while Ecco’s Hydromax Technology helps keep your feet dry. A lightweight sole helps boost flexibility and cushioning, while the unique E-DTS Twist outsole gives golfers multi-directional traction.

Ecco has always been known as one of the most comfortable crafters of kicks in golf, and that holds true with this collab. The OrthoLite memory-foam sole offers up additional comfort and breathability, with the option of actually removing it in case you need extra width.

The Golf Tray collab is engineered for a street style look – with both brands saying the shoes will look just as good off the course as on.

It’s a win for all of golf when a company that boasts such top-tier comfort like Ecco gets together with one of the most stylish brands in the game like J.Lindeberg (worn by Viktor Hovland and Nelly Korda) to try to do something a little different.

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One thought on “J. Lindeberg and Ecco hook up for a new shoe”

  1. These shoes look amazing. I would love to try these and represent these two iconic brands at my golf course in Calgary.