For some in Canada, golf started a bit late. That means you might not have had the opportunity to update the wardrobe for the warmer weather. If that’s the case, you might want to check out some of 2020’s bolder looks. Three key brands to look out for—G/FORE and its unique approach to standard golf apparel, Peter Millar, which is evolving the classic polo, and TravisMathew, which works equally well on and off the course.
Making golf apparel interesting with aggressive colour and unique fashions. That’s the goal of G/FORE and its creative director, fashion designer Mossimo Giannulli. Mossimo, an avid golfer best known for the clothing company he created in the 1990s, wanted to bring a pop of colour to the sport—and he’s done just that. “I wanted to infuse color into a category that had been ignored for years,” he says. “The consumer has embraced color, for me it’s no different than a pocket square in a gentleman’s pocket. A small bit of color to add energy and a bit of whimsy.” At the same time, every piece of G/FORE’s line is meticulously designed for exceptional style and fit. The intent of G/FORE is to create its own path in the golf business, while continuing to respect the game’s traditions, which is exactly what you’ll find in their summer lineup.
Peter Millar is one of the defining brands in golf. The clothing company is known for both the history and the style of the game merging with modern fabrics and aesthetics. With one foot in the lifestyle part of golf, while also solidly involved in on-course apparel, Peter Millar offers relevant prints, incredible style, and aesthetics that few have rivaled, making it one of the sport’s most authentic brands. This summer you’ll find the company using the latest in polyester and performance fabrics to create unique novelty prints that work on or off the course, like the Vinnings Performance Polo, which offers four-way stretch in a poly-blend and three-button placket.
The objective of TravisMathew’s 2020 line is to keep your summer holiday going—on and off the course. The goal of the lineup is to create apparel that works for wherever your summer takes you. Maybe that’s to the 18th hole, but it also could be kicking back at a socially-distanced pool party with friends or family. Regardless, this summer’s lineup allows you to wear the Eastport polo with its timeless mix of sporty style and casual flair in any setting.