When customers walk through the doors of the new North Edmonton Golf Town location, they know immediately they’re in for something special.

“The lighting in here is really bright. Easy clean lines. Really easy to navigate the store and it seems like there’s a lot more selection. My customer experience has been so much better.” – James Gaby, Customer

Store 523 opened its new location in May of 2020, offering a destination “boutique” shopping experience, with improved lighting, fresh, dynamic displays designed to re-energize the entire customer service experience from the second they enter.

“We’re trying to complete the full experience now. It’s not just about playing the game now. It’s a lifestyle game. This is hopefully the concept of where we’ll get to throughout our entire organization.” – Tom Frances, GM Store 523

Taking its cues from the recent renovation of the Richmond, BC store, the North Edmonton location has made a concerted effort to find exactly the right fit for our customers – literally – by using state-of-the-art tech. The latest GC Hawk launch monitors are installed in each of the four simulators, providing customers with the most complete fitting experience available.

But the fitting doesn’t stop at clubs or balls. A renewed focus has been placed on clothing, emphasizing the relationship between how you look and how you play.

“The outfit is what completes the game. A lot of people, they might not be the greatest golfers but if they look good, they’ll feel good and they’ll have fun and enjoy it. – Jillian Sander – Department Manager, Softlines

North Edmonton also boasts Golf Town’s only dedicated “tech room”, showcasing the latest and greatest in rangefinders, GPS watches and fashion eyewear. Everything you need to see your target and attack it with confidence.

“It’s an awesome part of our store. Certainly, around the holiday season which is coming. Garmin is a huge part of that. It’s a very bright, modern way to talk about tech on the golf course which will save them strokes.” – Tom Frances, GM Store 523

Welcome to Store 523. Welcome to the future of Golf Town.