Alex Jewers may spend his working week assisting Golf Town customers in Dartmouth, NS, with the latest equipment, but that has only fueled his competitive streak. Jewers is taking that sense of competition to Ontario this week where he’s competing against the best club pros in the country at Credit Valley Golf and Country Club in Mississauga in the PGA Championship of Canada.

“I’ve heard tons of good things about the course,” Jewers says. “I’ve heard that it is an old, storied course like Ashburn is in Halifax, that it is tree-lined and you have to move the ball. That should work well for me.”

Jewers, who joined the Golf Town family last month, is the general manager at our Dartmouth store. The PGA Championship of Canada at Credit Valley isn’t the first championship he’s played in; he competed at a couple of others, including at Cabot Links in Cape Breton in 2015.

So how does a Golf Town GM keep himself competitive? Jewers, who is a member at Glen Arbour in Halifax and has a young family, spends a few evenings each week playing or practicing, something he found little time for when he was working in the club industry.

“Sometimes you sneak in nine after work,” he says.

Earlier in his career, Jewers found playing in such a prestigious event, which starts with stroke play and then has a cut and moves to match play, to be intimidating. After all, some of the players, like Brian McCann and Bryn Parry, have competed on the Web.com Tour as touring pros. But Alex, 41, isn’t about to back down.

“When I first began playing, it could be intimidating when you’re going against Bryn or some of the other guys,” he says. “But I know what I can do.”

How does he rank his chances? Not bad if he can get to the match play portion of the event, where 16 players battle it out.

“In match play, anything can happen,” he says. “There’s where I want to be.”

We’ll be following along and cheering for Alex along the way!